Max E.

& Data Science

Pet Projects
B2C 1-800-Bakery.com video [w/o Audio 2:53]
B2B Corporate-Gift.1-800-Bakery.com video [w/ Audio 4:25]
Strategic Marketing Plan Roadmap - Best Practices Workflow
Data-Driven Marketing - Portfolio
Email Automation Program Portfolio - Retail Success Cases
International B2B Marketing - Auto Industry Success Cases
Impact of Segment-Based Promotional Planning - Vinum La Enoteca
Impact of Dynamic Personalization on Email - 1-800-Bakery
Email Marketing Platform Integration Project Plan - Grupo Nación
Email Template Design - Portfolio
Co-Authored with Lauren Freedman, the e-tailing group
Co-Authored with PROSIC, University of Costa Rica

Discovering data insights to drive strategic value across the user journey and operationalizing these insights into value-generating business processes.


Experienced in successfully implementing data-driven customer-centric strategies to generate multichannel growth, improve conversion-rate optimization (CRO), enhance user experience (UX) design, and deploy effective marketing programs both on B2C and B2B contexts.

Guiding the adoption of new technological solutions involving cross-disciplinary teams, strategic processes, and integrated technology.

Educating end-user and project team audiences spread across multiple countries to ensure successful technological adoption.

Research International

Costa Rica
Tourism Board

03/2003 – 03/2004

Chief Marketing Officer

01/2013 – 01/2023

Co-Founder, Intl. Marketing
& Systems Manager

MaxWill Intl.
Trade Agency


Founder, Ecommerce, Marketing & Sys. Mngr
Research Intl.
09/1994 – 07/1998
Co-Founder, Intl. Mkt.
& Systems Manager

Central America

09/2000 – 02/2003

Ecommerce Business Development

Founder, Ecommerce, Marketing & Systems Manager

Research Project Dir.

09/2005 – 05/2023


Ecommerce, Marketing & Systems Manager


Noosphera Digital Agency

01/2004 – 11/2012

Temporary Consulting & Pet Projects

06/2023 – TO DATE
06/2023 – TO DATE

Information Management & Systems
University of British Columbia; Canada


ITESM; Monterrey, México


Multichannel & Mobile Marketing
Direct Marketing Association
~ Certificate


Strategic Marketing
INCAE Business School (Costa Rica)
~ Certificate

Skill Areas

Market Analysis, Customer Behavior, Segmentation, Process Improvement, User Experience (UX), Budget Management, Project Management, Marketing Strategy, Growth & Retention Strategies, Resiliency, Innovation, Multichannel & Omnichannel

Strategic Planning

Marketing Technology, Email Marketing, Deliverability, SEO, Ad Networks, Social Media, Influencer Marketing, Marketing Automation, Conversion Optimization (CRO), Marketing Attribution, Augmented Reality


Customer Data Platforms, Database Management, Data Collection, Data Warehousing/ ETL, Data Enrichment, Data Analytics, Multivariate Statistics, Data Reporting, A/B Testing, Data Modeling, Data Visualization

Data Science

Generative Artificial Intelligence, Machine Learning, Prompt Engineering, AI Chatbots

AI Ops

Brand Experience, Usability/UI, Fulfillment Management, CRM, Personalization, Search Engine Marketing, Online Marketplaces, Feed Management, Agile Methodologies




Shopify, Zoey, Volusion, OSCommerce, Magento, ShipStation, ShipperHQ, Reveel

Email Marketing

Klaviyo, MailChimp, Mandrill, ExactTarget (SalesForce Marketing Hub), SendGrid, StrongMail, Lyris, GlockSoft, SendForensics, Google Postmaster, ClickTale


Amazon Seller Central, Google Merchant Center, Google Product Feed, GoDataFeed, JungleScout, Walmart, eBay, MercadoLibre, Facebook, TikTok

Marketing Automation

Zapier, Make, Zoho One, SalesForce Marketing Cloud, Rekko, MailChimp

Customer Relationship Management (CRM)

HubSpot, Zoho, SalesForce, Pipeline Deals, Monday.com

Social Media Marketing

Sprinklr, CoSchedule, Meta Business Suite, Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit, WhatsApp, Hootsuite, SproutSocial, Shortstack

Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

Google Ads, Google Performance Max, Google PageSpeed Insights, Google My Business, SpyFu, Cloudflare, Ubersuggest, InLinks, ipullrank, WordLift

Development & Operations (DevOps)

HTML, CSS, JavaScript, C++, Node.js, JSON, Python, Jupyter, Anaconda, GitHub, GitLab, Visual Studio, Google Colab, MS Office 360, Google Cloud Platform, AWS, Testiny

Analytics, Testing & Conversion Rate Optimization (CRO)

GA4 (Google Analytics 4), Google Looker Studio, Omniture, Lucky Orange, HotJar, Glew, Litmus, Mixpanel, Amplitude, Heap, FullStory, Optimizely, Paraview

Data Science & Business Intelligence (BI)

Visplore, Tableau, Google Looker Studio, Power BI, DOMO, KNIME, Google BigQuery

Design & Prototyping (A&D)

Adobe Creative Suite, Canva, InVision, Mural, LucidChart

Augmented Reality (AR)

Adobe Substance 3D, Adobe Aero, Google Geospatial

Machine Learning & Artificial Intelligence (AI)

Google Cloud Platform, AWS, DataBricks, Snowflake, Edge Impulse, OpenAI GPT API, Claude, Google Gemini, Bing, DALL-E, MidJourney, Bubble, Perplexity

Content Management Systems (CMS)

WordPress, Tilda, MovableType, HubSpot

Online Travel Agencies (OTAs)

Booking.com, Expedia, TripAdvisor

Customer Data Platforms (CDP)

Twilio Segment, RudderStack, Freshpaint

User-Generated Content (UGC)

Google Reviews, Trustpilot, Stamped IO, Judge.me

Project Management & Collaboration

Atlassian (Confluence, Jira, BitBucket, Trello), MS Project, Asana, Basecamp, Monday.com, ClickUp, Trello, Nifty, Microsoft Teams, Slack, Notion, Discord

Databases & Data Management

SQL, MySQL, Azure, MSSMS, dbt, PostgreSQL, MongoDB, Google BigQuery, KNIME, Fivetran, Supermetrics, Snowflake

IoT (Internet of Things)

Arduino IDE, AWS IoT

User Experience (UX) & User Interface (UI)

Sketch, Figma, Axure RP

Customer Support & Live Chat

Zoho Desk, Front, LiveChat

APIs & Integrations

Zapier, Make, RESTful APIs, Postman, Google API

Payment Gateways & Financial Tools

PayPal, Authorize.net, QuickBooks

Cloud Computing & Infrastructure

Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure

Cybersecurity & Compliance

Cloudflare, Norton, McAfee, Astra PCI Compliance, Microsoft GDPR Assessment

Endorsements & Awards
Sébastien Bouschon
Max has been of tremendous value in our Digital Strategy definition and implementation. He's extremely knowledgeable and keeps on learning about all the new trends and tools. He also clearly understood our needs to build up some concrete and efficient solutions. Highly recommended.
Anabella Rodríguez
I worked with Max for six years with different brands, his work is excellent. Has a lot of initiative and creativity.

Sales & Marketing Manager
L’Occitane Costa Rica & Panama

Datapalooza Hackathlon

Project Gallery selection of my CLIMA [Client-Linked Integration of Meteorological Activity] submission, where real-time weather data captured via Arduino sensors tailors store offers, enhancing customer engagement and boosting sales efficiency via Twilio Segment, Databricks, AWS & Edge Impulse.

Excellence Award

I was part of the team that won the "Award for Excellence" for strategic planning and execution of multichannel marketing during 2015. The positive impact generated on brand credibility by being involved with the customer throughout their entire life cycle stood out.
Robbie Nakatsu, Ph.D.
Max was a research assistant of mine while I was working on my Ph.D. at The University of British Columbia in Vancouver, British Columbia. He was working on his M.Sc. in Management Information Systems at the time. An excellent research assistant in all respects: dependable, hardworking.

Corporate Director of Marketing
Saint-Honore [L’Occitane, Hugo Boss]

Commerce Department
University of British Columbia

Twilio Segment, AWS

L’Occitane Head Office, Paris

Winner: Roadmap Innovation

Competition winner: Contribution of innovative use cases to the product roadmap: alerts based on proximity and changes throughout the customer life cycle.

ExactTarget (SalesForce Marketing)


San Jose, Costa Rica

+52 55 4403 3156

Mexico City, Mexico

+506 8830 5655
Data Science
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