Max E.

Data Science,
& Marketing

Pet Projects

Research International

Costa Rica
Tourism Board

03/2003 – 03/2004

Chief Marketing Officer

01/2013 – 01/2023

Co-Founder, Intl. Marketing
& Systems Manager

MaxWill Intl.
Trade Agency


Founder, Ecommerce, Marketing & Sys. Mngr
Research Intl.
09/1994 – 07/1998
Co-Founder, Intl. Mkt.
& Systems Manager

Central America

09/2000 – 02/2003

Ecommerce Business Development

Founder, Ecommerce, Marketing & Systems Manager

Research Project Dir.

09/2005 – 05/2023


Ecommerce, Marketing & Systems Manager


Noosphera Digital Agency

01/2004 – 11/2012

Temporary Consulting & Pet Projects

06/2023 – TO DATE
06/2023 – TO DATE

Discovering data insights to drive strategic value across the user journey and operationalizing these insights into value-generating business processes.


Experienced in successfully implementing data-driven strategies to generate multichannel growth, improve conversion-rate optimization (CRO), enhance user experience (UX) design, and deploy effective marketing programs both on B2C and B2B contexts.

Spearheading the adoption of new technological solutions involving cross-disciplinary teams, strategic processes, and integrated technology.

Educating end-user and project team audiences spread across multiple countries to ensure successful technological adoption.


Information Management & Systems
University of British Columbia; Canada


ITESM; Monterrey, México


Multichannel & Mobile Marketing
Direct Marketing Association
~ Certificate


Strategic Marketing
INCAE Business School (Harvard affiliate) ~ Certificate

Knowledge Areas

Market Analysis, Customer Behavior, Segmentation, Process Improvement, User Experience (UX), Budget Management, Project Management, Marketing Strategy, Growth & Retention Strategies, Resiliency, Innovation, Multichannel & Omnichannel

Strategic Planning

Marketing Technology, Email Marketing, Deliverability, SEO, Ad Networks, Social Media, Influencer Marketing, Marketing Automation, Conversion Optimization (CRO), Marketing Attribution, Augmented Reality


Customer Data Platforms, Database Management, Data Collection, Data Warehousing/ ETL, Data Enrichment, Data Analytics, Multivariate Statistics, Data Reporting, A/B Testing, Data Modeling, Data Visualization

Data Science

Generative Artificial Intelligence, Machine Learning, Prompt Engineering, AI Chatbots

AI Ops

Brand Experience, Usability/UI, Fulfillment Management, CRM, Personalization, Search Engine Marketing, Online Marketplaces, Feed Management, Agile Methodologies




Tilda, Shopify, Zoey, Volusion, OSCommerce, ShipStation, ShipperHQ

Email Marketing

MailChimp, Mandrill, ExactTarget (SalesForce Marketing), Klaviyo, SendGrid, StrongMail, Lyris, GlockSoft, SendForensics, Google Postmaster, ClickTale, Litmus


Amazon Seller Central, Google Merchant Center / Product Feed, GoDataFeed, JungleScout, Walmart, eBay, MercadoLibre, Booking.com, Expedia


Zapier, Make, Zoho One, SalesForce Marketing, Rekko, MailChimp


HubSpot, Zoho, SalesForce, Pipeline Deals, Front

Social Marketing & UGC

CoSchedule, Facebook, Instagram, X(Twitter), LinkedIn, TikTok, Reddit, WhatsApp, Hootsuite, SproutSocial, Shortstack, Google Reviews, Trustpilot, Stamped IO, Judge.me


G.Ads, G.PageSpeed Insights, G.MyBusinessPage, SpyFu, Cloudflare, UberSuggest, InLinks, iPullRank, WordLift, G. Performance Max

Dev Ops

HTML, CSS, JavaScript, C++, Node.js, JSON, Python, Jupyter, Anaconda, SQL, GitHub, GitLab, Visual Studio, Perplexity, Slack, G.CoLab, MS Office 360, Google Cloud Platform, Atlassian Confluence / Jira / BitBucket / Trello, MS Project, Notion, Discord

Analytics, Testing & CRO

GA4/GoogleLooker, Omniture, Lucky Orange, HotJar. Glew, Litmus, Mixpanel, Amplitude, Optimizely, Paraview

Data Science

Visplore, Tableau, PowerBI, Freshpaint, Twilio Segment, Rivery, Rudderstack, MixPanel, Clearbit, DOMO, Google BigQuery, Arduino IDE


Adobe Creative Suite, Sketch, Figma, InVision, Mural, LucidChart

Augmented Reality

Adobe Substance 3D, Adobe Aero, Google Geospatial

Machine Learning & AI

Google Cloud Platform, AWS, DataBricks, Edge Impulse, OpenAI GPT API, Claude, Bard, Bing, Firefly, Dall-e, MidJourney, Bubble

Endorsements & Awards
Sébastien Bouschon
Max has been of tremendous value in our Digital Strategy definition and implementation. He's extremely knowledgeable and keeps on learning about all the new trends and tools. He also clearly understood our needs to build up some concrete and efficient solutions. Highly recommended.
Anabella Rodríguez
I worked with Max for six years with different brands, his work is excellent. Has a lot of initiative and creativity.

Sales & Marketing Manager
L’Occitane Costa Rica & Panama

Winner: Roadmap Innovation

Competition winner: Contribution of innovative use cases to the product roadmap: alerts based on proximity and changes throughout the customer life cycle.

Excellence Award

I was part of the team that won the "Award for Excellence" for strategic planning and execution of multichannel marketing during 2015. The positive impact generated on brand credibility by being involved with the customer throughout their entire life cycle stood out.
Robbie Nakatsu, Ph.D.
Max was a research assistant of mine while I was working on my Ph.D. at The University of British Columbia in Vancouver, British Columbia. He was working on his M.Sc. in Management Information Systems at the time. An excellent research assistant in all respects: dependable, hardworking.

Corporate Director of Marketing
Saint-Honore [L’Occitane, Hugo Boss]

Commerce Department
University of British Columbia

ExactTarget (SalesForce Marketing)

L’Occitane Head Office, Paris


San Jose, Costa Rica

+52 55 4403 3156

Mexico City, Mexico

+506 7092 7585
Data Science
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